India’s biggest superpower is of course voting, and it can be seen used everywhere. From the task of choosing who will run the country, to which new talent should win a reality show and which contestant’s antics on camera entertained you the most, to who is going to be the hottest celebrity of the year, we use the power of our finger to cast our vote. Now its the time for us to use this power to help the common man like us to get the fame and glory that they have earned.
I visited the gallery to view the ads created for crash the IPL. Seeing the great number of ads there confirmed the popularity of IPL and the people’s response and enthusiasm in creating these ads. Different concepts have been used most creatively by the participants. These video ads are quite interesting to watch. They give us an insight into the way people connect Pepsi and IPL. The participants have employed different techniques and methods to make their ads ranging from animation to live shots. The quality of ads easily differentiates the novice from the talented. They can be easily recognized by their picture quality, sound and presentation.
There are quite a number of ads which have caught my attention and are worth mentioning. An ad by Koninica Dasgupta It's not just a Soft Drink is my favorite takes the meaning of the abhi concept to a very different level. It shows how the friendship between a girl and a boy gets stronger with each Pepsi that they drink together. The ad culminates with the girl getting a pleasant surprise when she finds a proposal ring in a glass which previously had Pepsi.
There are a few more which I have found to be interesting like:
The video by Nikita Deshpande is worth watching. It shows how the IPL with its so many teams bring in so much of diversity yet Pepsi is the binding force and the common factor that bond food and people of all regions. “Its abhi” or the time to drink a Pepsi. It is a simple, comprehensive and refreshing ad just like a Pepsi.
Then the ad by SATISH PALACHOLLA who has put together a video called tribal cricket. This ad is very different in its concept. Instead of film stars, cricketers or other celebrities being featured in a Pepsi Ad in this Ad we find a bunch of tribal’s playing cricket and to complete the scene is the tribal lingo and then comes the leader of the tribe who drinks Pepsi and hits a cricketing shot. This interpretation of the Pepsi concept of abhi is very different